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Our Approach
The problem
Reality: You’re changing the engine while flying the plane and need to project confidence about AI while feeling like you don’t know for sure how to wrap AI into your VCP.
The risk of failure couldn’t be more stacked against you:
The exit clock is ticking
18-36 months to exit-ready. Board wants AI progress every 90 days. You have 3-5 year exit windows. Board scrutiny demands progress every 90 days. With 85% of buyers evaluating AI capabilities you need to stay “Always exit ready” — and you have no time to get it wrong.
Low on capacity, AI expertise, and focus
Your teams underwater. You can't hire AI talent—61% can't even source it. You're expected to lead transformation while still learning yourself. 95% of pilots fail. You have no bandwidth, no expertise, and no safe place to admit you're figuring this out as you go.
Most options create risk you can’t afford
Consultants charge $500K upfront. Dev shops bill hourly. Zero accountability for results. Your team can't do it alone—they're underwater with no AI expertise. Every path forward feels like gambling your career and exit value on outcomes nobody else owns.
Built different
Vista Equity
Apollo
KKR
Anthropic
Open AI
Scale AI
Built by bootstrapped and PE-backed operators. Not consultants who've never felt board pressure.
We've grown companies with zero safety net—tight budgets, board scrutiny, no tolerance for waste, compressed exit timelines, and every bet needing to pay off fast. The same unforgiving reality you face.
That's why we built milestone-based pricing: we only eat if you win. Just like when we were operators.
ADVISED BY OPERATORS AND ENGINEERS FROM
The Journey
You’re not stuck. You’re not alone. We share the risk, move fast, and own execution with you.
Audit
Get your board-ready AI Audit in 90 days
Your next board meeting is in ~60 days. They'll ask about AI. Let’s make sure you’re ready.
Vista Equity requires all 85+ portfolio companies to submit quantified AI goals in AOPs. We deliver Vista-grade audits available to all PE portfolios:
→ 3-5 strategic bets mapped to your VCP levers
→ 3-5 quick wins to show board progress in Q1
→ CFO-grade ROI models with EBITDA impact
→ 100-day action plans with milestone gates
Delivered in 30-90 days. Board-ready.
Learn more
AI audit results
Your existing VCP Levers + AI initiatives that accelerate them
Impact: +$31.6M EBITDA | 6-9 months faster to exit
REVENUE GROWTH
$14.7M Target
Price optimization → AI dynamic pricing
+ $6.3M
Sales productivity → AI lead scoring / reply automation
+ $1.2M
Customer retention → AI churn prediction & remediation
+ $1.2M
COST REDUCTION
$3.3M Target
Customer support → AI chatbot / intelligent routing
– $650k
Back-office automation → AI invoice / reporting
– $400k
Procurement → AI spend analytics
+ $400k
WORKING CAPITAL
$3.3M Target
W
Inventory optimization → AI demand forecasting
+ $400k
See how we get there
Build
We underwrite the execution with you
Learn more
Board approved plan. Now you need results—mitigate the execution risk.
We share the execution risk
If a build doesn't work, we absorb the loss
We own delivery, not just advice
We're building it, not telling your team how to
Milestone validation before full payment
Working systems in production, not PowerPoints
6-18 month partnerships. You pay for results, not hours.
You have 100% of the risk
CONSULTANTS
give you
Traditional options:
Missing:
✓ Strategic expertise
✓ VCP frameworks
✓ Board-ready thinking
✗ Execution
✗ Ownership
DEV SHOPS
give you
Missing:
✓ Technical execution
✓ Build capability
✓ Engineering talent
✗ Strategy
✗ Outcome risk
INTERNAL TEAMS
give you
Missing:
✓ Business context
✓ Domain knowledge
✓ Partnership approach
✗ AI expertise
✗ Capacity + focus
We own the execution risk. You pay for results, not hours.
We give you
✓ Strategy
✓ Execution
✓ Partnership
✓ AI expertise
✓ Speed
+ what’s missing
✓ Shared Risk
✓ Milestone Payment ✓ Outcome Ownership ✓ Build + Maintain
Pay only when
✓ Prototypes validate
✓ Production deployment hits VCP target KPI’s
✓ Board accepts documented outcomes
Cultivate
Compound
Exit Multiple Premiums
Learn more
Buyers evaluate more than working AI systems. Train 100’s to win with AI and solidify an org-wide capability that commands +0.5-1.0x EBITDA upside.
We deploy enterprise AI platform and certify your workforce
Dust.tt (or similar) rollout company-wide + structured training programs = "200 employees certified" metric for buyer diligence
Proof of self-sustaining innovation
50+ employee-built agents demonstrate culture buyers pay premiums for
Prepare champions before SCALE
Every function has educated early adopters - eliminates the 33% sabotage rate
Scale
MULTIPLY EXIT READINESS. REPLICATE Wins ACROSS FUNCTIONS.
You have AI working in production. Now systematically replicate across Value Creation Plan levers.
Replicate production wins across functions
Proven playbooks—board-ready expansion metrics every 90 days
Win adoption without organizational chaos
33% of workers sabotage AI rollouts. We've codified change management that scales.
Expand from function to enterprise capability
Systematic replication that multiplies EBITDA impact across VCP levers.
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EBITDA IMPACT
Exit Multiple
pilot
SCALE
Enterprise Wide
Single team
QUICK WINS
(30-90 DAYS)
SCALE
(6 TO 12 MONTHS)
STRATEGIC
(12-24 MONTHS)
Value Capture Levers
Revenue Growth
Cost Reduction
Working Capital
Support Chat Bot
Single team, fast ROI, - $650k
AI dynamic Pricing
Single team, fast ROI, $6.3M
Sales Productivity
Single team, fast ROI, $1.2M
AI Spend Analytics
Single team, fast ROI, $400k
AI Invoice Reporting
Single team, fast ROI, $- $400k
AI Demand Forecasting
Multiple Functions, Slower deployment, $400k
Churn Prediction
Single team, fast ROI, $1.2M
Overview
Capture value faster. Mitigate your transformation risk.
Growthstory delivers AI strategy and high-velocity execution as a service—built specifically for PE timelines, budgets, and board scrutiny.
AUDIT
Board-ready in 30-90 days
ROI quantification
Friction point mapping
Executable roadmap
Technical Appendices
Milestone Definition
Learn more
BUILD
Milestone-based pricing
Outcome driven teams
Baseline metrics
Change management
Team training
Board-level reporting
Learn more
CULTIVATE
Enterprise platform deployment
Org-wide AI cert (200+ employees)
Agent-building enablement (50+)
Champion development by function
Ready to use playbooks
Organizational capability metrics
Learn more
SCALE
Multi-company programs
PE Firms
Center of excellence
Shared learning
Playbook library
Cross-company community
Volume Pricing
PE Firms
Learn more
The BOARD MEETING's IN 60 DAYS
— tell them somthing good!
We're running:
A 90-day audit that's board-ready by next meeting.
We've secured milestone-based execution that shares risk.
This team are operators and bootstrapper's who've felt this pressure before.
They've got technical advisors from Anthropic, OpenAI, Eleven Labs, and more attached directly to our value capture initiatives.
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